Home Staging: The Untapped Strategy Adding Six Figures to Estate Agent Profit

New data from Lemon and Lime Interiors, based on over 1,500 properties staged across nine years, shows that professionally staged homes are five times more likely to sell at or above asking price.

Compared to broader market data from Twenty EA, these homes are 18% more likely to exceed asking price and seven times less likely to fall below it.

For agents navigating competitive, high-value markets, this is more than just an aesthetic upgrade—it's a powerful sales tool and profit lever.

Elaine Penhaul, founder and director of Lemon and Lime Interiors, believes staging is the missing link in most agents’ growth strategies.

“Sellers and estate agents can no longer ignore the clear benefits,” Penhaul states. “Whether it’s a new build, lived-in home or vacant listing, our data shows that staging consistently outperforms in every market condition.”

And the numbers speak volumes:

For an estate agency trading £40 million in property annually, charging an average 1.5% fee, that’s around £600,000 in commissions. But by integrating staging and charging a premium 2%, agents could see that figure rise to £800,000—a £200,000 uplift. Even maintaining the original 1.5% fee, the increased performance from staging could net an extra £10,000+ in profit.

Scale that up to a £125 million operation and the difference is even more striking: staging could deliver £100K+ in additional net profit.

The premium on staging doesn’t stop at price uplift. The data highlights faster sales cycles too.

“For high-end homes we stage, offers can reach up to 10% above guide price, with the staging cost sitting below 0.5% of that guide,” says Penhaul. “Often, we see the first acceptable offer arrive within just two weeks of staging.”

That speed matters. Faster sales mean agents can turn inventory more quickly, take on more listings, and increase overall throughput without additional headcount or marketing costs.

The long-term findings from Lemon and Lime make one thing crystal clear: home staging is no longer optional for premium estate agents. It’s a key driver of better outcomes for clients and a strategic advantage for agents looking to increase margins and accelerate growth.

Whether you’re focused on luxury developments, period homes or executive properties, staging helps you stand out in a crowded market. More importantly, it helps you sell smarter—not harder.

Want to elevate your listings and your revenue? It might be time to partner with a professional staging provider and unlock the full potential of every property you bring to market. Contact Lemon and Lime to discuss further 01332 987740 /  hello@lemonandlimeinteriors.co.uk