Bydesign Logo

Join a Network of Premium Estate Agents

If you are looking to run your own premium estate agency business, or considering adding a premium offering for your existing estate agency business, then By Design could be for you.

A By Design Licence gives you the branding, marketing, national advertising and technology to win instructions in the lucrative premium property market in your exclusive area, whilst retaining your independence, and 100% of the significant, additional fee income generated from this market.

Interested to learn more? Watch CEO David Lindley's video to learn about what By Design delivers you, and how it works so effectively.

Who is By Design For?

For Individual Agents

If you are a premium estate agent operating in someone else's business, and fed up with your earning potential or progression if your employed, or tired of giving away big chunks of your commission, 30%, 40%, 50% or even more if your self employed... then this video is for you. Some of the best agents are taking a licence with By Design, so they own their own national, premium estate agency, keeping 100% of their commission and grow their own teams of self-employed agents.

For Estate Agency Businesses

If you run an estate agency business, and you are looking to win more high end instructions, then this video is for you. The more successful your residential-market estate agency is, the harder it can be to win listings in the premium-market… where property prices, and commission levels, are so much higher. By Design provides you with everything you need to create a differentiated offering, impress owners of high-end homes, and win instructions at great fee levels. Keep your core business, retain 100% of your independence, keep 100% of your income, and add hundreds of thousands of pounds in additional fee income to your bottom line, using By Design to attack the premium property market in your area.

Why shouldn’t I create my own premium brand?

If you are considering creating a premium brand and offering for your business, then this video is for you.   Firstly, the costs of creating a compelling premium proposition are always higher than you would expect; once you factor in running a differentiated brand, marketing, advertising, social media, portals, training and content it very quickly adds up.   Through collaborating with By Design, we provide all of the above, plus powerful differentiators to impress vendors: national and international advertising, a national network and high-net-worth client database, national P.R., our ‘Gallery magazine, and awards, for less than it would cost to ‘do it yourself’.

Hear from some By Design Licensees

James Cooper, By Design South Devon

"I was running someone else's premium estate agency in Devon. They benefitted from the success of the business, whereas my future earning prospects were limited! By Design gives me the opportunity to own the business, keep 100% of the revenue, and grow my team to dominate the premium market."

Simon Cowie, By Design Warwickshire

"The brand I was working in prior to joining By Design was not a premium brand, and made it incredibly tough to win the listings I wanted – high value properties, at high fee levels, with high service to match.   I knew I needed a prestigious brand, with marketing and differentiation to impress vendors. Equally important to me was a network of likeminded, brilliant estate agents I could both look up to and bounce ideas off, and By Design gives me that."

Marie Fritz, By Design Northamptonshire

"I was enjoying huge success in premium market across Northamptonshire, but whenever I wasn't working I wasn't earning because I didn’t own the business. By Design gives me exclusivity territory to recruit my own team of self employed agents, so in the future I won't need to be at the coal face 100% of the time!"

Adam Lascelles, By Design Lincolnshire

"I am cautious by nature... but my head and my heart aligned instantly with By Design. I had come from an employed role, running a market leading premium brand in Lincolnshire, and had very much reached a ceiling of what I could achieve.   I was well connected in the region, and wanted a premium brand to reinforce my personal brand."

Alia Khan, By Design Leicestershire

"I left my previous self employed role at a prestigious brand because I was felt the culture there was no longer right for me. Now I am building my own premium agency, free from commission splits.   I watched where big companies went wrong and lost top performers, and now I’m very excited to recruit self employed agents who can work alongside me."

Matt Giggs, By Design Cambridgeshire

"Giggs & Co., my ‘core brand’ business, is market leader in the mid range market here. However, when it comes to winning instructions in the premium market, it was crucial to have a differentiated offering.   By Design gives me that, the national scale and international advertising that we achieve through collaborating with other licensees across the country gives my business the premium offering true differentiation to win great instructions at great fee levels."  

Left Arrow - Inner Webflow Template
Right Arrow - Inner Webflow Template

Our Culture

Founded by three of the most prominent and influential figures in Estate Agency, By Design was founded to deliver leading, independent agents with the clear differentiation, branding, marketing and training to gain and retain marketing share in the premium property market, adding significant additional revenue to their bottom line.

Our three core-values determine our collective strategy as a network, our decision making, and the kind of estate agency businesses who flourish working together with us.

01

By Collaboration

Collaboration is at the heart of everything we do, from our software sharing prospects, to our group workshops, networking and teamworking. We are stronger together.

02

By Investment

We are committed to making investments in our members, and are looking for agents who are willing to make an investment into us, and their clients in return.

03

By Design

The definition of By Design is ‘According to Plan’. Premium properties require a unique understanding, approach and strategy. If you are looking for a way to give customers a specialised service, we should talk.

We have impactful results

5000+
Valuation leads being generated each year
2023
Winners of the Innovation & Growth Program
100+
Automations to make your life easier

Next Steps

To find out more about By Design, or check availability in your area, book a call with one of our Founders.