How to choose the perfect estate agent to market your home
If you are looking to put your property on the market this summer, you may be wondering how to go about choosing the right estate agent for the job. Here, we offer our five top tips on what you should be looking for.
Deciding to sell your home can be a huge decision and the choice of estate agent can make all the difference in this experience. You may have noticed various For Sale boards, letters, emails and advertisements from the local agents in your area - but which one is right for you?
Local expertise - understanding your local area is key to selling your home, as they say, “location, location, location”. Buyers coming to view your property will want to know where the nearest schools are, the best pubs and the nearby transport links. So, finding an agent who is knowledgeable on your local area is hugely important.
A proven track record - an estate agency who has sold similar homes to yours will have the experience and expertise to assist you in a successful sale. An experienced agent is better equipped to navigate the complexities of premium properties, from pricing strategies to marketing techniques.
Marketing excellence - in order to sell your home you will need to find the perfect buyer. And, in order to find the perfect buyer, they will need to find your home! The marketing of your property is key to this, including local, national or international PR and press coverage, for sale boards, online platforms, professional photography and videography, and social media. Find an agent that puts your home on stage in front of as many potential purchasers as possible.
Database - whilst it is important that your home is seen by as many people as possible, it is equally as important that these are the right people. If you are selling a premium property, you will need an estate agent who specialises in this type of property as they will have the right database of buyers for your home.
A personalised approach - find an agent that you “connect” with as you will potentially be working with them for six months or more whilst they sell your home. Someone who offers a professional but personable approach will offer you the reassurance you need through this process. By tailoring the marketing and promotion of your prestige property they are more likely to achieve a successful sale, whilst creating a seamless and stress free experience for both yourself and any potential buyers.
Ultimately, choosing an agent who can tailor their approach to suit your unique property can be key in ensuring you have a positive and successful experience when you come to sell your home.
If you would like to know more about the bespoke service By Design offers in selling homes in the premium market, contact our team today.
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