October 2025 Premium Property Market Update

While sales agreed in October were down 5% year-on-year across the premium market, the underlying trend tells a different story. Sales agreed rose 7.59% month-on-month, marking the second consecutive monthly increase since Budget speculation began. Far from retreating, the market appears to be gaining a little momentum (said with a whisper).

The data reinforces this picture across multiple indicators. New sellers entering the market were up 2.83% on October 2024, while price changes increased 8.19%. Notably, the number of sellers withdrawing from the market declined both month-on-month and year-on-year.

Properties for sale rose 6.75% compared to October last year, with only a marginal drop from September levels. Even the number of sellers re-listing previously unsuccessful properties has remained stable.

This activity suggests that neither buyers nor sellers are rushing to postpone their moving plans due to Budget uncertainty. Perhaps after nearly two decades of near-constant political and economic volatility, the public has become increasingly resilient to the unknown. The steady number of fall-throughs provides further evidence that transactions are proceeding despite the unclear path ahead.

It's remarkable that the premium property market has maintained this trajectory while navigating three months of tax reform speculation and an unusually late Budget, representing 30% of the year under a cloud of uncertainty. Yet year-to-date figures show new listings have increased for five consecutive years, while sales agreed are up for the second year running and sit 9.55% higher than the 2020-2025 average.

That said, significant unknowns remain around the Budget. The events of September 2022 demonstrated just how fragile market confidence can be when policy missteps occur. How the market responds to whatever measures the Government announces for the property sector remains to be seen, and I'll be monitoring developments closely.

Want to retain more listings, increase your sales, and win new instructions? This month's tip is inspired by research from TwentyEA that reveals a counterintuitive truth about stale listings.

53.4% of sales happen in the first five weeks and 85.5% in the first 12 weeks. After 12 weeks on the market, a property has just a 14.5% chance of selling.

But here's the game-changer: properties that are rested from the market and relaunched later have a 42% chance of selling, almost three times higher than letting them languish.

Even more revealing, 68.5% of properties returning to market switch agents, and the sale probability remains around 42% regardless of whether the price is reduced, unchanged, or even increased. This suggests the issue isn't primarily price, it's often the agent, the marketing, or simply market fatigue with a stale listing.

When you've worked through presentation, promotion, positioning, price, and patience with your sellers (my first 5 P's) and reached 12+ weeks without a sale, the data supports a bold recommendation: pause the marketing (the 6th P).

Advise your seller to remove the property from the portals for a few months before relaunching with a reset listing date. This evidence-based approach positions you as strategic rather than simply persistent and helps you retain the instruction when sellers get frustrated.

Apply the 6 P's framework proactively to your listings from day one to maximise sales within that critical 12-week window. (Contact me directly if you'd like to discuss how the complete 6 P's framework works in practice.)

The TwentyEA data highlights a significant opportunity: properties stuck at 12+ weeks or recently withdrawn are prime prospects.

Target these sellers with door knocking, letters, and digital outreach via LinkedIn or email.

The timeline data is encouraging: 16% of withdrawn properties return within three months, 38% within a year, and 46% within two years. These aren't failed sales, they're paused moves with motivated sellers who still need to scratch that itch.

Stay in regular contact with a simple, powerful question:

I have additional strategies for approaching withdrawn sellers and can provide more detail on implementing the 6 P's framework. Feel free to contact me directly.

Thank you for reading my latest update and be sure to subscribe so you don’t miss out on the next edition hitting your inbox in December, where I will be reviewing how the premium market fares in November and in the final weeks leading up to the Budget.

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