October 2025 UK premium property market update
Welcome to our latest update on the UK premium market. Whether you’re thinking of selling or buying at this level, here’s what our October data is showing, and how it could affect you.
Market snapshot: Activity shows signs of life
In October, sales agreed across the premium market were down about 5% year-on-year. At first glance that might seem worrying—but the monthly detail tells a more optimistic story. Sales agreed actually rose by 7.6% month-on-month, the second consecutive monthly rise since the market began responding to speculation around the upcoming Budget.
New sellers entering the market rose by approximately 2.8% compared to October 2024, and the number of properties listed for sale was up about 6.8% year-on-year. These figures suggest that despite uncertainty, many buyers and sellers are continuing to engage rather than waiting things out.
What this means for sellers
If you’re considering placing your property on the market, or already have, it’s a good moment to reflect on your strategy. While the year-on-year drop in sales shows the market isn’t quite as buoyant as it was, the fact that listings and enquiries remain resilient suggests opportunities still exist.
Be realistic with price and timing: With the market more cautious, accurate pricing and readiness are vital.
Stand out amidst rising supply: With more properties on the market, differentiating your home through presentation, story and positioning helps.
Stay active: The fact that some sellers are still proceeding with moves despite uncertainty is a sign that being live now rather than sitting out could work to your advantage.
What this means for buyers
For buyers in the premium market, there are encouraging signs as well. With a slightly softer pace and more listings available, you may find you have more choice and negotiation room than in a busier market.
- More choice means more control: A small rise in supply can give you the flexibility to be more selective.
- Motivated sellers: The presence of sellers who are moving ahead despite uncertainty could mean better terms or more willingness to engage.
- Be ready: While there is some softness, well-prepared buyers remain competitive. If you find the right property, being prepared to move quickly pays off.
Year-to-date strength & cautious optimism
Across the year to date, the premium market has held up well. New listings have risen for five consecutive years, and sales agreed are currently around 9.6% above the 2020-2025 average. This resilience is notable given several months of tax-reform speculation and a delayed Budget.
That said, the market remains sensitive to policy risk. The events following the Budget in September 2022 are a reminder that confidence can shift quickly. The next Budget and any related announcements remain a watch-point.
Final thoughts
In short: the UK premium property market is not back to full strength, but it is showing resilience. The signs are positive for both sellers and buyers who are ready and well-prepared.
If you’re selling, it’s worth focusing on presentation, pricing and staying active. If you’re buying, now’s a time when careful choice, readiness and negotiation may yield strong outcomes.
If you’d like to discuss how these trends specifically apply to your property or your moving plans, we’d be happy to help.
Credit: Simon Gates - Opening The Gates
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