Smart Agents Prioritise Marketing That Makes Listings Shine.
Real estate has always been about location, timing—and presentation. In 2025, with buyer expectations higher than ever and digital listings serving as the first (and often only) impression, how a property is presented can make or break its success on the market.
According to Voice of the Agent 2025, the average marketing investment by agents is 12.4% of their annual income, and 35% of agents allocate between 6–10%. While these figures show a sensible balance between spending and returns, the real question is: Are we spending that budget where it counts most?
The Priority: Making Properties Look Their Absolute Best
Evidence shows that many agents allocate the bulk of their marketing budgets toward listings—and for good reason. Properties are the product, and how they’re presented online can directly impact viewings, offers, and sales speed.
Today’s buyers scroll through hundreds of listings. If a property doesn’t grab attention immediately, it's quickly skipped. That’s why top-performing agents are investing heavily in:
- Professional photography
- Home staging
- Video walkthroughs and reels
- Floorplans and 3D tours
- Targeted social media ads and portal optimisation
This kind of visual storytelling helps a property stand out organically, especially on portals where first impressions are everything. A well-staged home with great lighting and layout clarity doesn’t just attract attention—it invites emotional connection. And that sells.
It's Not About Flash—It’s About Focus
Some might argue that marketing budgets should be saved by cutting corners. But in a world where competition is only a click away, that’s a risk most sellers—and smart agents—won’t take. The best agents know that the presentation of a property is the marketing. Just like a great shopfront brings people through the door, a beautifully presented listing brings buyers to the viewing.
Think of a well-known local coffee shop. They don’t need to run flashy ads every week—because their product, presentation, and consistency do the talking. Great property marketing works the same way.
Why It Matters to Sellers—and to You
When agents commit to showcasing each property at its best, they’re not just doing right by their clients—they’re elevating their own brand. Sellers notice. Referrals happen. And your listings start to build a reputation for quality, even before your name is mentioned.
In 2025, marketing isn’t optional. It’s essential—and not just in general, but specifically in making each property look exceptional.
If you’re allocating marketing spend this year, ask yourself:
Is every listing getting the attention it deserves?
Because great marketing doesn’t just sell properties. It builds trust. It attracts buyers. And it shows the world that you’re an agent who takes pride in every home you represent.
Every property has a story. Let your marketing tell it—beautifully. Contact Lemon and Lime to discuss further 01332 987740 / hello@lemonandlimeinteriors.co.uk
Elaine Penhaul, Lemon+Lime.
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