The resilience of the luxury property market: Trends and insights for 2025
The luxury property market has long been a bellwether for economic confidence and lifestyle aspirations. In this article we look at the outlook and trends for the remainder of 2025.
As we look ahead to the second half of 2025, the sector continues to demonstrate remarkable resilience, adapting to shifting buyer priorities and embracing new trends that reflect the evolving definition of luxury living.
London remains a global magnet
Despite fiscal changes and global uncertainties, London’s luxury property market remains a top destination for ultra-high-net-worth individuals (UHNWIs). The city’s enduring appeal is rooted in its world-class culture, premier education, and unrivalled connectivity. Even as tax reforms and surcharges on second homes come into play, demand for both period townhouses in prestigious areas and cutting-edge modern developments remains robust. London’s status as a trophy asset is undiminished, with buyers seeking not just a home, but an investment in a global lifestyle.
Personalisation and wellness take centre stage
One of the most significant trends for 2025 is the demand for personalisation. Today’s luxury buyers expect homes that can be tailored to their unique tastes and lifestyles - think private galleries, bespoke wellness spas, and even subterranean car lifts. This desire for customisation extends to wellness features, which have become non-negotiable in the prime property market. High-end homes now routinely offer state-of-the-art gyms, yoga studios, saunas, and even wild swimming ponds, transforming residences into true sanctuaries of health and wellbeing.
Technology-enhanced living
Technology is another driving force behind the resilience of the luxury market. Buyers are investing heavily in smart home systems and wellness technology, from whole-house air purification and experiential saunas to cryogenic chambers-all controllable via smartphone apps. These innovations not only enhance comfort but also support physical and mental wellbeing, aligning with the growing focus on holistic health.
Branded residences and five-star services
The popularity of branded residences is surging, as buyers seek the assurance of five-star services and the prestige of globally recognised names. Collaborations between developers and luxury brands-be it hotels, fashion houses, or automotive icons-are delivering unparalleled amenities, from at-home spa treatments and private cinemas to 24-hour concierge services. This trend reflects a shift towards lifestyle-driven property purchases, where service and experience are as important as square footage.
Sustainability and future-proofing
Eco-friendly design and future-proofing are also high on the agenda. Discerning buyers are looking for homes that not only showcase architectural excellence but also incorporate sustainable materials, energy-efficient systems, and flexible layouts that can adapt to changing needs. These features are becoming essential as environmental awareness and long-term value take precedence.
Market outlook for 2025
While the mainstream UK property market is forecast to see moderate growth, the prime and super-prime segments are expected to remain stable, buoyed by strong demand from cash-rich buyers and international investors. The luxury market’s ability to adapt - embracing wellness, technology, and personalisation-ensures its continued resilience, even as broader economic conditions fluctuate.
In summary, the luxury property market in 2025 is defined by its adaptability and focus on lifestyle. Buyers are seeking homes that offer not just prestige, but a personalised sanctuary, equipped with the latest innovations and designed for wellbeing. At By Design, we are excited to help you find a property that reflects your aspirations and stands the test of time.
If you are looking to sell your unique home, our team is here to help. Our specialism is our bespoke approach to marketing your unique home, so why not get in contact with us today to see what we can do to help.
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