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Why is By Design the future of estate agency?

When selling a premium property, homeowners often face a tough choice. Should they choose a local independent estate agent known for personalised service and local market expertise, or a national corporate agency that offers broad advertising and a vast database of potential buyers?
This dilemma has left many sellers feeling torn. However, the landscape is changing, and a new solution has emerged.

Introducing By Design, an innovative estate agency that combines the best of both worlds. Our network of leading independent estate agents works together to provide clients in the premium property market with unparalleled service. By Design merges the dedication and understanding of local experts with the national marketing power and access to high net worth buyers, all under one premium brand.

At the core of By Design's approach is cutting-edge technology. This system connects clients, markets properties effectively, and identifies potential buyers, revolutionising the estate agency experience. Each agency in the By Design network shares this technology, giving sellers access to an ever-growing database of purchasers across the country.

This advantage is particularly important in premium markets, where buyer mobility is high. The rise of remote working since the COVID-19 pandemic means that buyers are now searching across much wider geographical areas.  By Design also prioritises training and excellence. We invest in our agents to ensure they deliver outstanding service. All By Design agents participate in a monthly Programme of Excellence, reinforcing our commitment to quality.

In today’s digital age, traditional marketing methods are becoming less effective. According to the Office for National Statistics, 87% of households now shop online—data from before the pandemic! Rather than relying on brochures and flyers, By Design focuses on winning the digital battle for our sellers.

We profile sellers and use our extensive database and social media matching to connect with potential buyers who were once in similar situations. This targeted approach maximises exposure and increases the likelihood of a successful sale.

In summary, By Design offers a solution that meets the needs of today’s premium property sellers: an estate agency that combines the personal touch of a local independent with the national scale and marketing strength of a corporate brand. Experience the future of estate agency with By Design!