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Discover how using a time machine will find the perfect buyer for your property.

How sellers can harness innovative technology to find that perfect buyer that will fall head over heels in love with their home.
Discover how using a time machine will find the perfect buyer for your property.
You may have lived in your home for a long time. Perhaps 20 or even 30 years?!

Purchased when the children were young, you chose the location because it's close to good schools, plenty of space for them to play and grow, and your commute to work was convenient.

Think of all of those beautiful memories. Summer birthday parties in the garden and Christmas mornings crowded around the tree. But now, your children have grown and moved out; maybe they're even having their own children. The nest is empty, and this big house is not used to its full potential anymore; it's starting to become a burden.

A downsize is in order; perhaps it's time to think about selling up. You no longer need to be close to great schools, and if you've retired already, you don't need to commute anymore, either.

So, how do you find a buyer for your home? And not just any buyer but the perfect buyer. The buyer who'll cherish your home and make beautiful memories, just like you did, and, crucially, pay you the most money. After all, if you're no longer working and have no mortgage, the equity in your home is vital for your retirement.

You need to cast your mind back to when you purchased your home. You almost need a time machine to look back at the person you were when you bought the property. And find you again from back then. Who were you when you moved here? What was important to you at that stage of your life?

This buyer is the priority. Because the buyer that most resonates with your home will be the buyer that will pay the most. Why? Because your home is 'their' home. It's everything that they want.

The marketing methods adopted to attract you won't be the same as those that will appeal to your buyer. Different demographics need other strategies, and you need an estate agent who understands who and, most importantly, where that buyer will be.

Selling property has changed exponentially since your last house move. So, you and your agent must harness innovative technology to find that perfect buyer who will fall head over heels in love with your home.

A connected database of the best agents in the country, filled with top-quality buyers. Many employed people in senior roles have the freedom to choose where they want to live. They no longer have to buy a home close to the workplace. Technology and remote working practices have enabled flexibility and opened the entire country for families looking to move.

So you must ensure that the property will be shown to the right buyer at the right time - something that newspapers and even property websites simply can't do.

Newspapers have a very short lifespan - you either read it on the day it's shown, or it is tomorrow's chip paper. Or, you upload the property to the websites and hope your ideal buyer finds the property themselves during their search.

Agents no longer use newspapers or magazines to shout about your home, hoping that the perfect buyer will stumble across the article at the right time. We harness the technology available to us to search through the buyers in the market and contact the exact ones that will be interested.

With presumably local coverage, newspaper advertising hopes your buyer will pick the paper up that day. This also assumes the buyer already lives in your area; studies show this is likely NOT the case. Targeted marketing to a small handful of the keenest buyers will be far more effective than placing an advert in a newspaper.

How much easier would it be if you could simply input your requirements and location (anywhere in the country) and be shown the exact properties that interest you? And they will pay whatever they can to secure their perfect dream home before it gets sold to someone else!

Luckily for you, this technology is available with a By Design agent. Using artificial intelligence and a connected database, we can pinpoint the specific buyer for your home. This means that geography is no issue. If your buyer lives in Scotland but you're selling in Surrey, the connected agents will still be able to find them if your home meets their requirements.

This is your best chance of getting the highest price for your home.

After this, you have no choice but to go to the property portals. And once you do that, you're competing with other properties on the market. Reducing the price to undercut them in the hope that a buyer will be interested enough to buy your house over theirs.

And this relies on the buyer spending their time scouring the websites and hoping that the right property jumps out at them. And let's not forget, they're a busy working family with children and a senior job role, so definitely short on time.

In reality, busy working people do not have the time to sit and scroll through endless pages of websites looking for a home that they like the look of. Working out if the property has all of the things that they need. It's much simpler to be shown the property that works for you is in the location you want and within the budget, you've set yourself.

We live in a world of convenience. Rather than hoping your buyer finds your home let's make buying your house convenient.

(Photo by ThisisEngineering RAEng on Unsplash)