How to find the right estate agent for your unique home
Are you thinking about selling your unique home? Then you need an estate agent who truly understands the intricacies of marketing such a home. A unique home deserves unique marketing.
Selling a unique home requires more than just listing it on the market; it demands a strategic approach, tailored marketing, and the expertise of a skilled estate agent. Whether your property is a historic mansion, a modern architectural marvel, or a countryside retreat, selecting the right estate agent is crucial.
A typical agent will often use a formulaic approach to marketing a home, utilising the same templated property details and standard photography. Your distinctive home deserves exposure and publicity when it is launched to the market, creating a buzz around it in order for it to be seen by the maximum number of people. So, what do you need to ensure your agent will do when it comes to selling your unique home?
1. Specialisation in Unique Properties
First and foremost, look for estate agents who specialise in selling unique homes. These agents will have experience dealing with properties that don’t fit the standard mould. They will understand how to highlight the features that make your home stand out, whether it’s period features, bespoke craftsmanship, or an unusual layout. Check their portfolio and past sales to see if they have successfully marketed properties similar to yours.
2. Local Expertise with a Global Reach
An estate agent with local expertise is invaluable. They will have in-depth knowledge of the area, including property values, market trends, and potential buyers. However, for unique homes, it’s equally important that the agent has a global reach. High-net-worth individuals and international buyers often seek out extraordinary properties, and your agent should have the connections and marketing channels to reach them. By Design can list your home with websites and media outlets worldwide, including publications such as the Wall Street Journal.
3. Comprehensive Marketing Strategies
A unique home needs a unique marketing strategy. Ask potential agents about their marketing plans. Look for a multi-faceted approach that includes professional photography, virtual tours, and possibly drone footage to showcase your property’s best features. High-quality brochures, listings on prestigious property websites, and features in luxury property magazines can also make a significant difference.
4. Personalised Service
The sale of a unique property often involves more bespoke service. The right estate agent will offer a personalised approach, taking the time to understand your needs and preferences. They should provide regular updates and be available to discuss any concerns or adjustments to the marketing strategy. This level of service ensures that your property is always presented in the best light and to the right audience. Having your By Design agent as a single point of contact gives you their expertise and personal attention throughout your move, and means a deeper understanding and faster communication than a variety of team members.
5. Reputation and Reviews
Reputation is everything in the estate agency business. Look for agents with excellent reviews and testimonials. Word-of-mouth recommendations can be particularly valuable. Additionally, check for any industry awards or recognitions that indicate a high level of service and success in selling unique properties.
By Design is the only network of agents that work together, connecting buyers and properties across each branch, meaning an agent in Lincolnshire may register a buyer who is ideally suited to a new property in Oxford. We are revolutionising the estate agency industry and helping hundreds of homeowners get the marketing and sale price that their premium and unique homes deserve.
If you would like to find out what do differently to help sell your unique home, get in touch with By Design today.
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