Highlighting history: Using your property’s past to attract buyers
When it comes to selling a premium home, one of the most captivating aspects you can highlight is the rich history of the property. Whether your home is a centuries-old mansion or a quaint cottage with a storied past, showcasing its historical significance can be a powerful tool in attracting buyers.
Often buyers will come in with a wish list of wants and needs they are looking for from their next home; a certain number of bedrooms, a large garden, an open plan kitchen, and so on. However, they will often forgo many of these “needs” when they are drawn in by the charm of a historic property. The original beams, cornicing or beautiful stone flooring are chosen in lieu of the open-plan kitchen they originally desired. So, let us explore how you can use your property’s past to captivate potential buyers and make them fall in love with your home.
Uncover the Stories
Every home has a story, and your home is no exception. Start by delving into its history. Did it belong to a notable figure? Was it the site of significant historical events? Even smaller details, like original architectural features or old photographs, can add to the story of your home. Take the time to research your property’s past – local archives, historical societies, and even longtime neighbours can provide invaluable information.
For more information on this historic home, please click here.
Emphasise unique features
Historical properties often boast unique features that modern homes lack. Whether it is a centuries-old oak staircase, original fireplaces, or intricate plasterwork, these elements can set your home apart. Ensure these features are in great condition, or at least well-preserved, to showcase their charm. Highlighting these features can really help any potential buyers envisage the history and past of a house, and can help make your home stand out in the premium property market.
Blend old with new
While history can be enchanting, modern conveniences are a must for today’s buyers. Show how your property seamlessly blends the old with the new. Perhaps you have updated the kitchen with state-of-the-art appliances while preserving the original cabinetry. Or maybe you have installed modern plumbing and electrical systems without compromising the historical integrity of the home. Highlighting this blend can attract buyers who appreciate both the historical charm and contemporary comforts of your home.
Create a visual journey
In the digital age, visual storytelling is key. Ensure that your estate agency takes high-quality photography and videography that really helps to capture the history and charm of your home. This can help buyers really immerse themselves in your property, and can help to attract buyers on an international level.
For more information about this charming cottage, please click here.
Share the history online
Leverage your estate agency’s website and social media channels to share the historical narrative of your property. The more people engage with the story, the more likely they are to develop an emotional connection to the home.
Engage with local media
Your estate agent may be able to reach out to local newspapers, magazines and historical publications to see if they would be interested in featuring your property. A well-written article about the home’s history can attract attention from both history enthusiasts and potential buyers.
Highlighting your property’s history can be a game-changer in the premium real estate market. Uncovering the story of its past and emphasising its unique features and architecture can really help to sell your historic home, making your property truly unforgettable. Here at By Design, we take a unique approach to marketing, focusing on each home individually and creating a bespoke to marketing each property.
If you are looking to sell your historic home, why not get in touch with By Design today to see how we can help make your home stand out.
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