How the modern AI approach to selling property works
Through the 2000s, property web portals such as Rightmove began to replace newspapers as the go-to place for property hunters looking for a new home. However, more than twenty years since their inception, the property portals have begun to stagnate. attracting mostly casual browsers, now technology is helping sellers to solve this problem.
Once upon a time, it was newspapers.
Then it was all about Rightmove.
And more recently, Facebook and Instagram.
But how does the modern approach to Estate Agency use AI to combine all these methods and get the best results for sellers and buyers?
What is the role of an Estate Agent? To find you a buyer?
To help you through the potential minefield of moving?
To create the marketing material for your property?
Whilst all of the above and more are correct, the primary task is to find the right buyer that will pay the most money and continue through to a successful sale with the least hassle.
Over the past 30 years and beyond, Estate Agents have had various ways of doing this.
Back in the 90s, advertising in newspapers and having a prominent high street location were the critical investments that an agent needed to make to attract a sizable active register of potential buyers that they could call upon when the right property came to market with them.
Through the 2000s, property web portals such as Rightmove began to replace newspapers as the go-to place for property hunters looking for a new home.
It was convenient for both Estate Agents, as they were not limited to a set number of pages as they were in the newspapers, and for the public who could now gain access to browsing for a property without leaving their sofa.
However, more than twenty years since their inception, the property portals have begun to stagnate. They are attracting casual browsers, making the waters quite muddy for Estate Agents trying to find the right buyer that will pay the most money and continue through to a successful sale with the least hassle.
Estate agents are left unable to see the wood for the trees.
In this age of hyper-personalisation, dumping a property on a website and hoping for the best have become both outdated and unhelpful.
Social media, meanwhile, has taken hold of our everyday lives. Why?
Because it delivers personalised content, putting different content in front of different types of people.
We don’t all see the same thing, even though we may all be using Instagram, Facebook, etc.
By Design uses advanced software to take care of this problem for sellers, using a combination of the methods from the last 30 years to find the perfect buyers.
First, as a national brand, we spend tens of thousands of pounds per month using social media to get members of the public to register their property details directly into our intelligent software.
We also advertise properties on major property websites like Rightmove to ensure that we receive enquiries from this source too.
However, when listing a property, we can sit with the owner and create a detailed profile of the type of person they were when they bought the property. By looking at their circumstances, age, where they were moving from etc., we can build a picture of who their target buyer might be.
Our intelligent software will then connect back up to social media and our unique database to find more of those types of people that fit the criteria for that particular property.
All this leads to the right properties falling in front of the exact right types of people using AI via automated intelligent email matching, personalised social media content and exposure on the biggest property websites.
Social selling requires incredible technology, significant marketing budgets, and an estate agent willing to create a personalised campaign just for you By Design.
For more information about how you can sell your home using AI, get in touch with our team, who are experts on how to sell properties this way By Design.
(Photo by Rodion Kutsaev on Unsplash)
