Reflections Post-General Election: A Booming Real Estate Market and the Imperative of Home Staging

Estate agents across the country seem to be buzzing with a mix of optimism and urgency, everyone expecting a surge in market activity.

One thing that all agents do appear to agree on, is that the market will get busier. The run-up to the general election was short and the outcome never seriously in doubt and so the usual pre-election slowdown didn’t really impact.

We saw house hunters continuing to search for their new homes and we believe that as the political landscape settles and economists predict an interest rate cut over the coming months, further buyers will follow suit. Everyone is hoping that the market resurgence is not just a seasonal uptick but that a substantial market rebound will follow driven by renewed economic optimism.

As the market gets busier, estate agents will need to leverage every possible advantage to stay ahead. The role of great presentation for every home becomes more critical than ever:

For the near future at least we are guessing that homes will come onto the market faster than buyers who are ready to commit. The interest rate carrot will continue to curb impulsive buying until August at least. This means that every buyer will have more than one option for their perfect home. Every property needs to stand out to capture maximum attention. Home staging transforms a house into a welcoming, attractive space that appeals to a broader audience. It highlights the property's strengths and minimises any drawbacks, making it easier for potential buyers to envision themselves living there.

Staged homes tend to sell faster. When a property is well-presented, it makes a strong first impression, reducing the time it stays on the market. In a post-election surge, where buyers are keen, the well-presented, apparently turn-key, homes will sell the fastest. 

Homes that sell fast, sell at their highest offer. It’s just marketing economics and earlier editions of this newsletter have given scary statistics on what happens to homes that stick and have to have a price reduction. 

Staging can significantly increase a property's perceived value. We have many examples of multiple buyers competing to buy a home that looks fabulous pushing offers significantly over the guide price. By encouraging sellers to invest in staging, estate agents really can help their clients can attract higher offers, benefiting both the seller and their own bottom line.

Post-election, buyers may have new priorities influenced by the political climate. Staging allows agents to tailor homes to these emerging trends, whether it's highlighting home leisure facilities or showcasing eco-friendly features in line with green policies.

The post-general election period heralds a busy and competitive time for the housing market. Estate agents who are prepared to understand and pre-empt the demands of a growing number of active buyers and who help their clients’ homes to stand above the competition will sell faster and achieve higher prices.

As we move into this new phase, the collaboration between estate agents and home staging professionals will be more important than ever in navigating the dynamic property landscape. 

Let our team help you to achieve better sales for your clients’ properties. Contact us today for a free consultation 01332 987740.